Hi, I’m Zoë.

I’m a B2B SaaS content leader born, raised, and located in the Bay Area. I have 5+ years of experience turning complex ideas into content that connects, informs, and drives results across a multitude of topics and audiences. I specialize in blogs, ebooks, case studies, infographics, and social content, each piece crafted for a specific audience.

I believe great content starts with understanding the people you’re writing for. What are their their goals? Challenges? Consider day-to-day realities first, then creating messaging that speaks in their language. That approach lets me build distinct strategies for multiple audiences while keeping everything aligned with demand generation, ABM, and business objectives.

I’m passionate about storytelling in a polished, genuinely useful way. Content should be an asset in and of itself, and the reader should walk away having gained insights or tactics to help them better succeed in their goals.